How can we generate maximum value from our innovations?

How can we generate maximum value from our innovations?

Design licensing programs to be a key element of your IP Group’s contribution to the overall benefit of your enterprise. Beside the immediate positive effect of out-licensing on the bottom line, the selective use of in-licensing can help you bring products to market quicker and improve R&D efficiency. Use cross-licensing agreements as “peace treaties” with other market participants to dramatically reduce the risk of being subject to litigation.